Officials figure with a more cohesive brand, it might not be so challenging to use. The end game, for SEPTA, is to make the rail system easier to navigate for new riders, as well as for people with disabilities and people who don’t speak English. “That’s a really good indication that it’s not a great term.” “If you were to go out and ask someone where the rail transit network is, they wouldn’t know what you were talking about,” Powers said. After interviewing riders and even watching them attempt to decode signs, they realized that the rail transit network was widely misunderstood - and confusing signs were partially to blame. The proposed change comes after a year of research revealing that riders just don’t understand SEPTA’s current signage. It’s for seeing friends, going to the doctor, running errands.” “What we want people to think of is a light rail-style network that you don’t just use for commuting into Center City for an office job. “What Metro says is: Frequent, affordable, all-day, flexible rail service,” said Lex Powers, SEPTA’s strategic planning manager. In addition to their new collective name, each route will be identified by a new color and a single letter. The rebrand would affect six SEPTA routes: the Market-Frankford Line, the Broad Street Line, city trolleys, the Norristown High Speed Line and the Media-Sharon Hill Line. SEPTA is looking to collectively rename its subways, trolley routes and a light rail as the “Metro” - part of a $40 million effort to make the public transit system easier to navigate. Listen to the audio version of this story here. 💌 Love Philly? Sign up for the free Billy Penn newsletter to get everything you need to know about Philadelphia, every day.
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